Proof Positioning

Grant C. Gooding founded Proof Positioning in 2012 to help their clients answer that burning question, “Why do our customers do business with us?”.

If you are unfamiliar with PROOF, they are a market research company that measures emotions to ensure you are saying the right things to the right people.

Only 14% of CEOs, 18% of head marketers, and 6% of salespeople are very confident that they understand the reasons their customers buy from them. PROOF uses its unique ability to measure emotions and preferences to help organizations understand what their customers and prospects think and feel so they sell and market to them more effectively.

PROOF has worked with hundreds of organizations and performed over 400 market research studies for some of the most recognizable brands in KC and throughout the country.

In the next few months, PROOF will launch a new product that can show salespeople and marketers precisely what to say to specific individuals of current or potential clients to mathematically maximize the probability of them buying. They have developed and built this new product for the last three years.

Any business looking to understand further why their clients do business with them or any non-profit looking to understand their donors, volunteers, etc., should reach out to Grant and the team.

Website: proofpositioning.com