Grant Gooding

Over the years, the one thing that has stood out to me about Grant C. Gooding is his inquisitive mind. He brings that mindset to every conversation and has this unique ability to listen, not just hear what someone says truly. As a result, every conversation I have ever had with Grant has left me energized, and I always walk away learning something new. His quick wit is also very evident when you meet him. The incredible work he has done in the field of emotional data is second to none.

If you are not familiar with Grant, he is the Founder and CEO of Proof Positioning. Proof is a market research company that focuses on emotional data. They use that emotional data to help organizations get answers to their burning questions about their customers. That burning question is, “Why do your customers do business with you?” Out of that question, PROOF was born, and the team’s work for their clients is incredible.

On top of his work at PROOF, Grant is very active in the Kansas City nonprofit world, sitting on several boards and mentoring many organizations, including HEMP: Helzberg Entrepreneurial Mentoring Program. He is also a frequent lecturer in emotional data, marketing psychology, and marketing data analysis.

I cannot wait to see what Grant does in 2022 and beyond. Knowing his passion and work ethic, he will continue to do amazing things in Kansas City.

Website: proofpositioning.com